Key Care Health Resources, Inc. An HMO that, through a prenatal care program, helps expectant mothers receive adequate care and thereby decrease the risk of premature births. "Start Smart" Promotion Logo This logo was designed to portray the most important image in this program. A healthy baby. Visual interest is achieved through the use of linear elements to "suggest" the baby and remind viewers of who will ultimately suffer from the effects of inadequate prenatal care. 1990 ADDY Award - American Advertising Federation